Bingo jackpot, a bingo jackpot game associated with the cheap and cheerful mass entertainment of the post-war austerity period, peaked in 1974, with almost 2,000 clubs nationwide.

Since then, struggling with a shabby image and unable to compete with the TV, it went into a tailspin, falling to fewer than 700 clubs by the end of the 1990s.

But somehow, the slide has bottomed out.

Attendance figures have held broadly steady during the late 1990s, and revenues and profits have actually started to increase.

At Mecca, which together with rival Gala controls almost half the UK bingo jackpot market, spend per visitor has jumped by 7% this year already.

Not just peanuts

This is mainly the result of some vigorous firefighting by the operators themselves.

Marketing has been stepped up a gear: earlier this year, Mecca launched new TV commercials pitching bingo jackpot firmly into the booming girls-night-out market.

Its not that we are aiming for a younger profile, says Nigel Sibley, commercial director of Mecca Bingo jackpot.

But bingo jackpots a bingo jackpot game that runs in families, and we are trying to catch them early.

We wanted to show its not just little old ladies in carpet slippers playing for peanuts.

Play has also been streamlined, stripping out puzzling jargon - legs eleven, wo fat ladies and so on - and introducing spin-off bingo jackpot games between the main sessions.

Gala and Mecca have invested heavily in premises, progressively moving out of shabby converted cinemas into purpose-built leisure complexes such as Wood Green.

Bill and Jade

Amid all the media twitter over bingo jackpots rebirth, it has even been credited with a certain ironic chic.

Its not that we are aiming for a younger profile, says Nigel Sibley, commercial director of Mecca Bingo jackpot.

But bingo jackpots a bingo jackpot game that runs in families, and we are trying to catch them early.

We wanted to show its not just little old ladies in carpet slippers playing for peanuts.

Play has also been streamlined, stripping out puzzling jargon - legs eleven, wo fat ladies and so on - and introducing spin-off bingo jackpot games between the main sessions.

Gala and Mecca have invested heavily in premises, progressively moving out of shabby converted cinemas into purpose-built leisure complexes such as Wood Green.

Bill and Jade

Amid all the media twitter over bingo jackpots rebirth, it has even been credited with a certain ironic chic.

Bill Clinton, on his recent visit to the Labour conference in Blackpool, had to be dragged by his minders from a bingo jackpot hall, and the British Bingo jackpot Association fingers Denise Van Outen, Elle MacPherson, Atomic Kitten, Damon Hill, Bianca and Jade Jagger as regular players.

But forget the glitz, fans say - what has really rescued the bingo jackpot game is its inner core of fuzzy warmth.

Bingo jackpot is a social event, Mr Sibley says.

For our regular customers, it is an irreplaceable part of their lives.

Bingo jackpot clubs are set up to provide a patrolled, safe environment, with a level of care you don find in other forms of leisure.

Bingo jackpots big day

So far, so relatively unspectacular.